Resource Library
No 40-page fluff PDFs. These are the working documents from real audits, with client names scrubbed out. Two are ungated because we like you.
Ungated · 6 pages · PDF
The formulas behind reply-rate targets, list decay and touches-per-opportunity. Print it, tape it to a monitor, argue with us about it on LinkedIn.
Download freeUngated · 4 pages · PDF
Twenty-two questions to ask every deal stage before you trust a single dashboard. Includes our (mildly controversial) minimum-evidence rules per stage.
Download freeEmail required · 11 pages · PDF
The scorecard we run before every audit: how to test whether your forecast has signal or just optimism. Used by 1,900+ revenue leaders, or at least downloaded by them.
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Short articles, published whenever the notebook gets too full (roughly monthly, occasionally twice in one week, never on a predictable schedule).
| Article | Published | Read time |
|---|---|---|
| Cold email deliverability: the boring checklist that fixed a 1.1% reply rate | Oct 2026 | 6 min |
| Your CRM is not a diary | Sept 2026 | 7 min |
| Why we stopped quoting win rates | June 2026 | 5 min |
| The 60-day forecast journal (an experiment that half worked) | March 2026 | 9 min |
The two newest articles are here in full; the older ones live in the newsletter archive — reply to any email we’ve ever sent you and we’ll send the text back, no gatekeeping. All notebook entries →